CASE
Havaianas is a brand where everyone immediately thinks of fun and summer. It was up to Megawatt Fieldmarketing to reinforce that feeling even more. 

APPROACH
The goal was simple; extra visibility for the brand including a big smile for passers-by. We came up with a bicycle billboard operated by some enthusiastic surf duds for that ultimate summer feeling.

REALIZATION
During the 20 action days, our Superchargers visited practically all seaside resorts in the Netherlands. Havaianas literally came to visit you this summer.