Netflix - Drive to survive Exam

Brand activation

Project insights

  • Operation
  • Production
  • Event
  • Styling
  • Staffing

CASE
Do you want to announce the new season of a successful series in a spectacular way? Leave that to us! In honor of the fourth season of Formula 1: Drive to Survive, we’ve organized an unforgettable activation, completely in style with the series and at the perfect location: the CO.com Circuit Zandvoort. Robert Doornbos and Shelly Sterk were the hosts of the day. Are you ready to pass the test?

APPROACH
From the technical and facility production to the decoration of the location, the crew and program coordination; everything has been thought of to make the perfect translation from mock-ups to reality. We transformed 6 pit boxes, including the pit box of Max Verstappen, into event spaces and organized cool activities such as driving simulators and a track walk over the circuit in a convertible bus.

REALIZATION
After a successful day, the 7 best participants were allowed to race around the track in an RP1 car and watch the very first episode of the new season of Formula 1: Drive to Survive, during a unique viewing at Bernie’s. Thanks to the hard work of our team, we delivered a smile on the faces of the participants and the activation was picked up by the press. Drive to Survive is back in the race!