11 talents from all over Europe were cast via social media to add color and personality to the campaign. The Dutch influencer and model Rianne Meijer and the French dancer Salif Gueye are two positive content creators that might have come up in your timeline. Megawatt Fieldmarketing gave this positive online campaign, the offline twist. After a year like this, frustrations build up. With our ‘Wall of optimism’ we gave influencers and passers-by the change to write those frustrations on a paint balloon and throw it on a huge blanc canvas. Afterwards, there were three locations in the Netherlands with happy and less frustrated people and a very colourful Wall of optimism.