To buy a bottle of bourbon for yourself is a treat, but receiving one as a gift is even better. The holiday season was just around the corner, so we came up with an idea to make this tasty gift something special.
At our pop-up stores, the public could order a personalised bottle. Who wouldn’t want to receive a Jim Beam with their name on it? The target of 5000 personalised labels was amply met and Jim Beam noticed a sales-increase for many months after the activation.