VRAAG
Jim Beam has been making the tastiest bourbon for 225 years. Because of its American origin, the brand awareness in the Netherlands could use a boost. Megawatt Fieldmarketing came up with the perfect activation to make this happen.
APPROACH
To buy a bottle of bourbon for yourself is a treat, but receiving one as a gift is even better. The holiday season was just around the corner, so we came up with an idea to make this tasty gift something special.
REALIZATION
At our pop-up stores, the public could order a personalised bottle. Who wouldn’t want to receive a Jim Beam with their name on it? The target of 5000 personalised labels was amply met and Jim Beam noticed a sales-increase for many months after the activation.
