Ford: Ford vignale roadshow

Ford vignale roadshow


Project insights

  • Concept
  • Content creation
  • Leadgeneration
  • Production
  • Event
  • Partnership

The Ford Vignale has a unique design that is inspired by trends from the furniture and fashion industry. Which is why it is no coincidence that the Ford Vignale Collection was presented at the world's leading furniture exhibition: the Salone del Mobile in Milan. We set about developing an activation that collects data from the target audience in order to create more brand awareness.

The busy, well-heeled target group doesn’t have much time to visit a Ford dealer. Vignale's slogan says it all: ‘Design to give you the luxury of time’. So how do you ensure that this demographic makes time? Bring the car to them.

A roadshow through 13 cities in honor of the introduction of this stylish car. In an Italian ambiance, with a well-coiffed promotion team, including real Italian coffee and the chance to win a trip to Milan to visit the Salone del Mobile. An on-site dealership that made the slogan a reality.