What travels around and matches Sex Education's colorful universe? The Climax Fairground. When Paloma asked us if we could realize this exciting activation, our response was short but sweet: oh yes, yes, YES!
THE CHALLENGE
The announce the end of summer and immediately the final season of internationally popular series Sex Education, Netflix asked us the create an experience as exciting as the series itself. Netflix widely enthusiastic. Just like us.
APPROACH
To create an inclusive activation where fans could literally play with the characters of the series, we developed a travelling spectacle with unique attractions bases on specific characters and events from the latest season. For ecampale, visitors could sing the stars from heaven in the Holy Climax Karaoke and enjoy Aimee’s iconic Vulva Cupcakes.
RESULTS
“Build a Climax Fairground”, they said. The fairground was everything the visitors could expect sexy rides, cheeky games and tempting treats. With a touch of naughtiness, the activation brought the world of Moordale Secondary School to life. The reactions were overwhelming, and the atmosphere was sexcellent. Brand engagement at its finest.
