Spirotech, a family owned business with a global presence, is an expert in the field of system water quality in closed HVAC systems. In August 2020, they introduced the new and highly innovative SpiroCross XC-M. This product has a unique magnetic field enhancing technology and is so revolutionary that Megawatt Advertising was asked to dedicate a campaign to it. Spirotech had a special request for this campaign; make it different.
What Spirotech ment by this is that, when introducing these types of products, a lot of focus is placed on technology. Yes, it is revolutionary, but show this in a different way than a lot of numbers and professional jargon. We brought it back to the essence of the product; the magnet. It was up to us to present this new product with stopping-power. We need to make it stick.