mecc: We are the event

We are the event


Project insights

  • Concept
  • Brand strategy
  • Photography
  • Campaign video
  • Design

With its planned renovation, the MECC Maastricht will be even better equipped to organise congresses, fairs and events. But the real difference for this 'challenger' lies in the people who work at MECC; they make the difference in your experience as guest/customer. They strive to exceed expectations and in doing so they go 'Beyond Boundaries'.

Based on this existing slogan, we asked ourselves: exactly how far can you go? This became the foundation for us to develop the international campaign 'We are the event'. As such, the employees of MECC Maastricht literally become the event, with TEFAF as inspiration for the launch. In the run-up to an art fair, we think you can't go further than actually hanging from the wall.