Swinckels: Eindhoven badjassen

Eindhoven badjassen


Project insights

  • Concept
  • Content creation
  • Leadgeneration
  • Production
  • Creation
  • Sales

Bavaria is always looking for inventive ways to approach prospects, Megawatt Fieldmarketing is asked to come up with an innovative idea for this.

The Superchargers visited catering establishments with a special gift. They gave a box containing a clothes hanger and a leaflet. It featured an image of a Bavaria bathrobe. When interested, the account manager came to deliver your personalised bathrobe a few weeks later. Accompanied by a good (sales) conversation, of course.

The promotion not only generated many sales pitches and new customers, but also created a clean prospect-file for Bavaria. It was so successful due to the casual and inviting spirit of this activation.