CASE
Bavaria is always looking for inventive ways to approach prospects, Megawatt Fieldmarketing is asked to come up with an innovative idea for this.

Approach
The Superchargers visited catering establishments with a special gift. They gave a box containing a clothes hanger and a leaflet. It featured an image of a Bavaria bathrobe. When interested, the account manager came to deliver your personalised bathrobe a few weeks later. Accompanied by a good (sales) conversation, of course.

Realization
The promotion not only generated many sales pitches and new customers, but also created a clean prospect-file for Bavaria. It was so successful due to the casual and inviting spirit of this activation.