CASE
Have you seen the first season of The Witcher already? We’ve got some great news! The second season of the series was released on December 17th 2020 and as a permanent partner of Netflix, we have been asked to produce an activation for the launch! Our goal? Create an immersive experience and announce the second season with a big bang!
APPROACH
Geralt of Rivia is a mutated monster hunter who goes to great lengths to protect Princess Cirilla in Season 2 of the Witcher. To create an immersive, interactive experience, we transformed Hoog Catharijne from December 17th to 24th into the eerie, wintry world of The Witcher. Everything from the series came to life, from withered branches and trees to a monster and even a fog ring!
REALIZATION
The Spectacle in Utrecht has been arranged down to the last detail and that resulted in a successful activation. Visitors were drawn into the eerie world of The Witcher and fired millions of fog rings at the gigantic monster that was the centerpiece of the legendary setting. Have you seen all the photos and videos on social media?
