Make more of mornings
Background
Arla Skyr is the perfect breakfast to help you make the most of your morning. It provides a long-lasting feeling of fullness in a responsible and healthy way. Our aim is to activate in the morning at a busy train station, preferably Utrecht Central, catering to commuters on their way to work. The beauty of this case is that we have already rolled out the concept three times for Arla, in January 2025, September 2025, and January 2026.
Approach
A good start is half the battle. Our “Make the Most of Your Morning Bar”, commissioned by Arla, ensures the perfect beginning to the day. The inviting and creative setting provided the necessary stopping power from the very first moment. The setting is large and extensive, but also reusable and adaptable multiple times. Cool in the summer (Arctic) and sunny in the winter (everything in bloom!).
Passers-by laughingly admitted that they left home earlier and skipped breakfast to join the “Make the Most of Your Morning Bar.” This is not surprising, given that the five surprising flavours of Arla Skyr, topped with fresh fruit and organic granola, truly provide a great start to the day. That granola was, by the way, a highly successful collaboration with Holie’s Granola. This healthy, organic, and very flavourful topping proved to be the perfect complement to Arla’s products.
Result
We not only managed to reuse and adapt the setting, but we also learned together from every activation. During the activation in January 2025, we sold out within two days (out of five!). Quick delivery proved challenging, but in the end, everything turned out well thanks to our agile approach. Moving forward, we stored all products in our own (refrigerated) warehouse to ensure we could always meet all standards and deliver quickly. Due to the success, we had to increase the number of samples from the initially estimated 5000 to 7500. Visitors were so enthusiastic that some returned multiple times and reported feeling genuinely more energised.
Let's work together
Wij creëren maximale energie voor merken. Klaar om je merk te superchargen? Let’s meet!
