A campaign that really gets in
Background
For years the campaigns of Brabantia focussed on their products. But to really make a connection was it was time for a new inspiring brand message.
Approach
“Its the little things” reminds us that life is not about bigger, better or faster. Brabantia show us What really matters: back to the essence. Back to home, the heart of our universe. With the message to live more consciously and sustainably, because it is precisely by appreciating the little things that we discover their great value.
We used the power of neuroscience and tested several edits with EEG and eye tracking technology. This helped us understand how and when audiences get emotionally involved. This allowed us to refine our edits and make sure every frame and word really came in.
