Grabbing attention?
Check.
Background
Samsung set us a challenge: generate buzz around the launch of the newest Galaxy Z Flip 4. They were looking for a brand experience with real stopping power. Something to make heads turn and feet pause.
Approach
We pitched a bold concept: to supersize the Galaxy Z Flip 4 into the world’s largest claw machine. Participants could grab a numbered ball that linked to exciting prizes, like Galaxy Z Flip 4 smartphones, watches, tabs and buds. All within arm’s reach.
Results
Day after day, we saw long queues of enthusiastic participants eager to try their luck. A dream come true for any marketer. And on top of that, we made the day for 200 lucky winners, sending them home with the latest gadgets from Samsung. Challenge achieved.
