CASE
Twizt by Bavaria is a remarkable range of malt drinks with a surprising taste profile, combining natural fruit flavours and spices to stimulate your senses. TWIZT already had an identity, but this was not yet converted into communication tools and copy. TWIZT by Bavaria needed all of this, before the spring ‘19 launch in a number of major cities in Israel and Morocco.
APPROACH
It is crucial that the target group can identify with the new pay-off and image concept. The idea should arouse curiosity about Twizt in the target group, with the ultimate goal of trying a sample and/or purchasing the product. We want to tap into the ideal self-image of a young generation who are ready to shape the next chapter of our history, either through identification or aspiration.
REALIZATION
Next to the pay-off, the styling and photography we’ve created all POS materials for retail shop floors, hospitality and beach locations. On top of that, we’ve created decor and branding for promotion and sampling teams. Picture a TWIZT branded setting. Backplate, banners, cooler, beach umbrellas and a great spot to sit and relax while our team serves you a drink. In style.
