CASE
Korein, Skar and Kwink are well-known brands when it comes to childcare and belong to the umbrella organisation ‘Wij zijn JONG’. Megawatt Advertising did the rebranding of Wij zijn JONG and because of this successful collaboration, they were invited to repositioning and rebranding of subsidiaries Korein, Skar and Kwink. The goal is a distinctive and attractive positioning with an organic link to Wij zijn JONG.
n Kwink zijn bende namen in de wereld van kinderopvang en behoren to de overkoepelende organisatie Wij zijn JONG. Megawatt Advertising verzorgde het rebranding traject van Wij zijn JONG en mocht zich dankzij deze succesvolle samenwerking ook vastbijten in het nieuwe merkverhaal en de visuele identiteit van dochterbedrijven Korein, Skar en Kwink. Het doel is een onderscheidende en aantrekkelijke positionering met een organische link naar Wij zijn JONG.
APPROACH
A study among parents/carers and employees showed that warmth, good care and safety were the core values of the three brands. To be honest, this should apply to all daycare centers, so these core values were not really distinctive. Therefore, we’ve searched for the unique aspect in which the three brands really made the difference.
REALIZATION
Wij zijn JONG believes that you must give children the space to grow. Not only at home, but at daycare too. Children must be able to experiment and experience that "coloring outside the lines" often produces the most beautiful drawings. By focusing on growth and creativity, inside and out, you see children developing one step further. You can see the personal growth at Korein, Skar and Kwink.
