An important goal of this national campaign is to highlight local entrepreneurs in food, retail, culture and hospitality via the special campaign website. In addition, the CTA to take the test is actively promoted through online campaigns via social channels (@eindhovencity). In addition to the concept, we developed the campaign website, conceived and designed the game and took on all social advertising. All this, of course, in Dutch and English because Eindhoven is (becoming more and more) a city with international allure.
A few numbers:
Unique reach: 730,855 people
Clicks to test: 47.162
All ad clicks: 57,801
Number of completed tests: 37,367
Number of participants in the giveaway: 4,879