For the new Netﬂix movie "6 Underground", explosiveness was essential for the development of the activation. "Make it POP," said Netﬂix.
"Go big or go home" was the starting point. A car, upside down, covered in popcorn with an experience box underneath? Done. A car, upside down, on top of a bus shelter in the middle of The Hague? We did it!
As always, the activations for Netﬂix are a great success. The company brings us great entertainment both online and ofﬂine. In the ﬁlm, Ryan Reynolds says, "None of us will be remembered," but the Netherlands wil surely remember this activation.