For the new Netﬂix movie "6 Underground", explosiveness was essential for the development of the activation. "Make it POP," said Netﬂix.
"Go big or go home" was the starting point. A car, upside down, covered in popcorn with an experience box underneath? Done. A car, upside down, on top of a bus shelter in the middle of The Hague? We did it!