Case
For the new Netflix movie "6 Underground", explosiveness was essential for the development of the activation. "Make it POP," said Netflix.
Approach
"Go big or go home" was the starting point. A car, upside down, covered in popcorn with an experience box underneath? Done. A car, upside down, on top of a bus shelter in the middle of The Hague? We did it!
Realization
As always, the activations for Netflix are a great success. The company brings us great entertainment both online and offline. In the film, Ryan Reynolds says, "None of us will be remembered," but the Netherlands wil surely remember this activation.
