Case
Normally, we start with an introduction of our client. In this particularly case, that introduction would be a bit of an overkill. Why? This client is known. Worldwide. So we just drop the name. Client; EA Sports. Topic; the launch of FIFA '21. It was up to Megawatt Fieldmarketing to activate the launch Corona-proof. We accepted the challenge. Of course.
Approach
To celebrate the release of "The Worlds Game" in a unique way, Megawatt Fieldmarketing, Kinetic and EA Sports have teamed up to present a unique piece of art that will appeal to every FIFA fan. Early October 2020, the Rotterdam artist Ricardo van Zwol secretly worked on a special and authentic mural at 2 Blekerhof in the heart of Rotterdam. The mural is a symbol of connecting players worldwide. The process has been visualised and distributed by us in an appropriate way (read; super urban and very cool). Check the Instagram channel of 433NL and you’ll see what we’re talking about.
Realization
It’s obvious that the game is selling well. It's the new FIFA. But activating a launch in this way is innovative and was very much appreciated by the target group. Being part of a community is what they wanted to radiate and we "captured" that in a video. Check. It. Out.
“Fun fact; In addition to Rotterdam, an impressive mural by the Italian artist Jorit Agoch has previously appeared in Milan, depicting the city's two illustrious clubs.”
