Young people in the Netherlands are increasingly seeing their bike as
an extension of their urban image. Fixie, single speed and classic racing bikes have become fixtures in the streetscape. It is also an enormously rich domain. So we sampled ‘on the go’ with trendy cargo bikes,
we developed a sample unit that looks like an urban bike shop and Sprite is now the very first soft drink brand that supplies a cold can ‘on demand’. How? Like this!