THE CHALLENGE
During Christmas and New Year's, there's a large group of people who cannot be with their loved ones due to healthcare or illness. They could use some extra vitality during these days. This called for a special activation for Menzis. The main goal of this activation was to generate sympathy for the brand Menzis. At the same time, we wanted to convince people in the region that Menzis understands their needs and is well-acquainted with the region.
APPROACH
We asked passersby to send their warm wishes to (un)known individuals who could particularly use some extra love during the holidays. In a cozily decorated mobile hub, there was a place to write cards and drop them in a special mailbox. All to spread extra love and positivity during the holiday season. Thus, we made it possible to spread love and warmth through special cards.
Within the campaign, there was also a partnership with the Dutch National Elderly Fund where people could send unnamed cards, which the National Elderly Fund then delivered to the elderly.
Furthermore, we aimed to reach and convince people in the region of Menzis's strength. Therefore, in the mobile hub, there was also an opportunity to ask questions about health insurance. It was important that visitors felt good about their visit.
RESULT
The translation of the concept into sketches and then into realization provided a clear representation of the premium Menzis brand. The combination of materials and the heartwarming concept resulted in a complete story that perfectly aligned with the campaign's goal; warmth and doing good for someone else. More than a thousand cards were sent to loved ones, dear ones, and even strangers.
And as the icing on the cake, a generous donation was made to the National Elderly Fund. This donation came from Menzis in collaboration with the organization of the largest Christmas market in the Netherlands.
