Project insights

  • Concept
  • Photography
  • Content creation
  • Campaign video
  • Online strategy
  • Social advertising

Qibbel is part of Widek, an internationally operating company that produces metal, plastic and textile products for the bicycle sector. The uniqueness of Qibbel, and the bicycle seats that they make, is that they produce high quality products right here in the Netherlands. If you think ... Qibbel, I don't know that name, you’re not the only one. It’s the lack of brand awareness that made them show up on our doorstep.

We started with an extensive brand and communication analysis. Who are you, what do you want to be / and how do you want to get your message across? We arranged an interactive workshop, and joined forces to come up with THE story of Qibbel. From there we developed a new brand story and communication strategy. Our advice? Share this new powerful story with the world in a spring campaign.

The four UPSs are appearance, lightweight, safety and pleasure. Based on that, we’ve written four mini scripts with poetic texts, feel good music and delightful images. We shot four videos for the creation of short (15 seconds) Social Content. Then, we set up the campaign for the optimum deployment of new content, tone or voice and communication.