Samsung: Unfold your world

Unfold your world


Project insights

  • Concept
  • Operation
  • Production
  • Event
  • Creation
  • Staffing

Create buzz around the launch of the brand new Galaxy Z Flip 4. That was Samsung’s assignment. We came up with an impressive brand experience, with stopping power. Because that’s what it’s all about in the end. We came to the table with a daring concept: turning the Galaxy Z Flip 4 into the largest gripping machine in the world. Samsung? Super excited. Like us.

When realizing an impossible production, every detail has to be right: from the concept and production to the moment and the location. Therefore, we chose one of the busiest locations in the Netherlands: Hoog Catharijne in Utrecht. A hit. Every day there were hours of queues with enthusiastic participants who came to take a gamble.

Because… We had an offer they couldn’t refuse. The Galaxy Z Flip 4 smartphones, watches, tabs and buds were up for grabs. Literal. Each participant was allowed to grab a ball with a number.

The long lines, the enthusiastic audience and the largest grappling machine in the world made the activation unforgettable. It’s a dream for every marketer that your brand will fly like this. This is brand engagement at its finest. The target audience was enthusiastic, Samsung and of course us too. In the end we made about 200 winners happy with the biggest prizes from Samsung. That’s what we do it for.