When realizing an impossible production, every detail has to be right: from the concept and production to the moment and the location. Therefore, we chose one of the busiest locations in the Netherlands: Hoog Catharijne in Utrecht. A hit. Every day there were hours of queues with enthusiastic participants who came to take a gamble.
Because… We had an offer they couldn’t refuse. The Galaxy Z Flip 4 smartphones, watches, tabs and buds were up for grabs. Literal. Each participant was allowed to grab a ball with a number.