It turned out that most of the answers lie in "The Quality Signature". A good starting point, but "The Quality Signature" is an extensive quality mark with various pillars. We searched for the essence of this quality mark and made the connection with Vogel's identity. We were looking for one comprehensive tag-line that explains what Vogel's stands for.
A brand regularly gets accompanied by a pay-off. Either to explain the brand, or as an ultimate summary of the brand promise. If you choose Vogel’s, you choose security. You choose craftsmanship and precision. You want a solution that exactly matches your wishes and desires. Vogel’s. For Sure. We’ve developed a new visual identity and created a brand movie. In addition, we’ve developed the complete internal and external communication package.