Not only did the explanation of the points system differ per country (the Netherlands, Germany, Switzerland, Italy and Austria), but it also had to be understandable via a mobile display. With this input we have developed three videos. We used little text, the videos are not too long and we made sure that the information was clear for both existing and new members. The topics of the videos are 'become a member', 'why do you save points' and 'how do I use my offers’. Fun detail, because the videos are mainly watched on a mobile device, we shot them in 9:16.