Megawatt activates Douwe Egberts at Lowlands

Do you remember Lowlands ‘07? Douwe Egberts managed to wake up coffee lovers in a unique way after a full day and night of dancing. Now, seventeen years later, Megawatt has the challenge of reactivating this famous coffee brand at Lowlands 2024!

Megawatt hosts an exclusive event for clients every month, and during festival season, the agency takes clients on inspiration trips to various festivals. Major brands are always a welcome presence, making experience marketing the perfect way to bring a brand to life and connect directly with its target audience. Douwe Egberts joined us on one of our festival visits and was enthusiastic about the possibilities!

With a creative concept, Megawatt will ensure that Douwe Egberts’ presence at Lowlands 2024 leaves a lasting impression.