Fly to your dream destination every day
Background
In 2025, we once again got to work with Swiss Sense. The Dutch bedding brand asked us to develop a new brand construct. Using that framework, and stepping in as lead agency and advisory partner, we’ve already rolled out several campaigns in 2026.
One campaign, paired with an activation, was a first for Swiss Sense. That’s exactly what the “Summer Sale campaign” delivered: a bold new 360° activation where you could fly daily to your dream destination.
Approach
With the new brand identity as our starting point, we created a local adaptation. Where Swiss Sense would normally focus on “sale moments” through online and offline channels, we translated the summer sale into a real-life experience at Eindhoven Airport.
Using the payoff “Fly every day to your dream destination”, we placed a beautifully styled bed in the departure hall. Visitors could scan a QR code to win the bed, and enjoy great offers as part of the experience.
A standout detail in this case: we set ourselves up for the year ahead during the TVC shoots earlier this year. We intentionally built a large library of visuals. By breaking down and combining shots smartly, we can reuse the material to create new content all year long. Any missing shots were created with AI, and the results were genuinely excellent.
Result
Working with a strategic partner brings more than brand consistency. With clever planning and smart execution, it also creates a more cost-efficient way of working.
For Swiss Sense, this real-world activation was especially exciting, because new things always come with a bit of pressure. But the results were more than worth it. The performance was strong, and the response from consumers was even better: real engagement, real enthusiasm, and a buzz that you could feel.
By taking the brand beyond online and beyond the stores, Swiss Sense created a completely different kind of dynamic. During the summer sale, they truly flew to their dream destination.
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