Built to perfection
Background
Once a year, the global duty free and travel retail industry gathers in Cannes. At the TFWA World Exhibition & Conference, brands, retailers and airports meet in and around the Palais des Festivals. If you’re there, you want to be seen. For Heineken Global Duty Free, which aims to become the leading beer and cider supplier in travel retail, the show is a key moment to strengthen relationships and show the brand at its very best.
That calls for a setting that’s right down to the last detail. So Heineken Global Duty Free launched a pitch for the design, production and delivery of its exhibition setting. Megawatt went up against two French agencies and a Danish agency and came out on top.
Approach
What won Heineken over? Our 3D renders. Even during the pitch, our 3D team designed the setting in such creative detail that the client could practically walk into the space. An inviting entrance with a signature arch and the iconic Heineken emblem. A curved bar clad in green tiles, finished with a warm wooden top and draught taps. Behind it, enclosed by green glass walls, calm meeting rooms for conversations with partners. Unmistakably Heineken, with a fresh, contemporary look.
Just as important was our thorough approach to execution. A great design is one thing; actually building it exactly as designed is another. We left nothing to chance. From inventorying and testing existing materials to solving unexpected challenges early and aligning every technical detail with the venue, everything was planned to the millimetre.
The result? Our production team recreated the designs one-to-one, transported everything smoothly from Eindhoven to the Côte d’Azur and built it flawlessly on site. What Heineken saw in the renders is exactly what stood in Cannes. Just as promised.
Result
As Freddy Heineken once said: “The only reason to order a second beer is the quality of the first.” As far as we’re concerned, the same goes for partnerships. The entire process, from design to handover, ran flawlessly, and Heineken Global Duty Free was extremely satisfied.
With a setting that stood exactly as designed, the Heineken team could focus fully on what matters most during the show: great conversations with partners from all over the world, over a perfectly poured beer. Cheers to this collaboration. As far as we’re concerned, this is only the first round ;-).
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