Fly to your dream destination every day
Background
What’s better than going on holiday? Easy: coming home and landing in your own heavenly Swiss Sense bed. That is exactly what our summer campaign for Swiss Sense was all about—showing consumers that a Swiss Sense bed lets you fly to your dream destination every single day.
We developed a TVC alongside matching key visuals, and translated the campaign into a fantastic activation at —where else?— the airport. Thanks to this summer-themed 360° activation, you could fly to your dream destination every day.
Approach
We set up a travel-themed Swiss Sense bed right in the departure lounge at Eindhoven Airport, complete with boarding passes, luggage stickers, and even a fully branded check-in booth.
Our brand ambassadors engaged with travellers, giving them the chance to win the bed. Naturally, passers-by could dive straight in to experience its incredible comfort for themselves. This experiential activation was the result of a fantastic creative collaboration between the Swiss Sense team and Megawatt’s core strengths—spanning everything from concept and 3D visualisation to in-house production.
A key detail in this case study: during the TVC shoots earlier this year, we intentionally built up a comprehensive asset bank. By smartly combining and repurposing shots, we can use the footage to generate fresh content all year round. Any missing shots were created using AI, delivering surprisingly powerful results.
Result
Partnering with a strategic agency delivers far more than brand consistency. By thinking ahead and planning creatively, it also unlocks a highly cost-effective way of working.
Combined with a massive OOH (Out-of-Home) display in the arrivals hall, Swiss Sense was simply unmissable this summer. It proved to be a smart, high-impact way to stay top-of-mind with holidaymakers, who traditionally don’t think about buying a new bed during the summer months.
So, no matter where you flew this summer, Swiss Sense guarantees you look forward to a true dream destination every single day. Touchdown!
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